Being a new mom is like taking a ride on a roller coaster, you may have apprehensions about taking the ride, but as you take the initiative it all becomes enjoyable, there may be ups and downs while you are on the ride, your heart may be racing, you might have butterflies in your stomach, you might want the ride to slow down, but eventually the ride stops at its own time, all while you have felt a wide range of emotions through it all. While the ride is enjoyable for new moms it might sometimes come with a few glitches that parents must navigate.
Here are a few areas where new moms need support:
Awareness & Guidance - It is a new experience for a mom. No matter how prepared she is, no matter how many pep talk sessions she has with her peers she is still unaware of many aspects of motherhood. A new mother needs to be aware of the situations and changes that are about to come to her after having a baby. She needs to be aware of the changes so that they don’t come in as a surprise later at her most vulnerable phase. Many new moms are not aware that there are products such as nipple shield, which helps breastfeed even with cracked or sore nipples or that products like nipple pullers exist, that help them draw out flat or inverted nipples. She trusts awareness provided by credible sources that she can rely on about her baby. Vega Baby & Mom aims to be that trustworthy care partner and 3 am friend for all the new moms.
Transparency – Every mom seeks transparency; she wants to make sure that only the best reaches their baby. Parents are very critical about making sure nothing harmful comes in close contact with their baby. Moms become detectives, they look into minute details about the ingredients, the process, and the utility. Vega Baby & Mom keeps this transparency with its consumers, we make sure you know what reaches your baby.
Reliability- There is a common perception amongst new moms regarding the brand heritage, they just don’t trust any other brand off the shelf for their babies. They look for trust and legacy that backs the baby products. Vega Baby & Mom is one such brand that is backed by 20+ year legacy of Vega. In the year 2023 Vega, stepped up to baby and mom care, powered by the core philosophy of grooming, styling, and care, Vega proudly introduced Vega Baby & Mom as a new segment of the existing business. Keen to take the legacy of care ahead, Vega Baby & Mom aims to reach out to babies and moms with premium products.
Functionality of product – New moms have a lot on their plate, and trying to figure out how new accessories work may add more to their plate. The products should be such that is bring comfort to the new baby and mom rather than taking it away. The product should be easy to use and clean and should be easily assembled and disassembled. The product should come with simple and clear instructions that make things easy for the new mom. The product should address the genuine concerns of mothers with the right products. Products like Vega Baby & Mom Advanced breast pump are functional products with easy and convenient usage that help new moms express breastmilk and feed their babies conveniently. Products like breast pads also bring comfort and convenience to breastfeeding moms.
Durability of product- Moms look for durability when it comes to baby products. It should last long and make things easy for the baby while they use it and should not break or tear mid-way. It should meet the expectations of the consumers and help build more trust in the brand and its products.
Dermatologically Tested & Organic Ingredients- In a world full of harmful ingredients that harm the health of people, moms want all things organic for their babies. It helps them make sure that the goodness of nature reaches their babies. The presence of organic ingredients also helps moms make sure that babies do not experience rashes or itchiness when using the products. For Example, Vega Baby & Mom 99% Pure Water Wipes are 100% Plant-based with certified organic extracts such as grapefruit seeds extract, neem leaf extract, and aloe vera extract. These wipes have no added fragrance and are dermatologically tested.
As per Vega Baby & Mom's core philosophy, a baby care brand segment should be your trustworthy care partner. A partner that makes your parenting journey, joyful, easier, stress-free, and convenient.
